Google's Strategy

#1. Current Strategy: divulge key aspects of the firms strategy and provide your view of how well that strategy is working. vacate a SWOT analysis and a financial analysis. at bottom each of the four SWOT categories, list the diverse factors in their rank gild of importance. Strengths- The number one count locomotive engine which substance abusers generally consider to be the close to reliable and round-eyed to use -Strong brand recognition frees them to scarper without the need for protracted ad -Unbiased results that users typically prefer. Sponsored links argon advertised as such, and companies bid on key course so that they go to the highest bidder. -Wide range of separate services same(p) email, news, maps to move in users and provide a space for advertising Weaknesses-Controversy in an other(a)(prenominal)(a) nations regarding free-speech and unbiased search results -Lawsuits with other companies and volume regarding technology rights and rights to privacy - frank interface that does not allow for large advertising segments Opportunities- sum up advertisements on its other services like email, YouTube, etc.

-Advertise on mobile devices -Google is such a large and successful companion it can chance into new services via strategical acquisition Threats-Google relies on other portals provided by companies such as Microsoft or apple on handheld devices and losing those contracts could mean a loss in user traffic -No barriers to entry in the market so other competitors can create their own product and drop polish off customers -Googles system of charging customers for advertising can be fall away and not ideal for so me companies as the cost-per-click or forc! e can be misleading #2. Key Strategic Issues: Identify tercet key strategic issues that the CEO of the firm should be paying the most attention to (in their prioritized rank order of strategic importance). apologise your prioritization logic, why each issue is important, and what will exceed (and when) if they come int address...If you want to get a full essay, order it on our website: OrderEssay.net

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