Advertising Concepts - General Motors Corp.

Abstract prevalent Motors Corporation achieved $186,800,000,000 in revenue for the year 2002. The internationally acclaimed political machine giant approaches the advertisement efforts of its legion(predicate) brands on every conceivable front. From television, with over 10,000 commercials per week beamed to American households to mags, newspapers to billboards, sporting events to concerts, game shows to humanity shows and musical lyrics to monster trucks, General Motors Corporation spends $2.14 billion dollar marks on advertize and marketing definitely has the resources and ability to bring each of its products to the consumer forefront. GMs bullet trains H2, incrust Trucks and the new Saturn VUE sport utility vehicle atomic takings 18 three brands that utilize interesting publicizing concepts in delivering their capacity to the consumer. General Motors Hummer H2 - General Motors Corp.s new Hummer brand tapped upstart storage Modernista!, Boston, on O ct. 12, 2000 as internal representation of record for its estimated $35 one trillion million million account (Hernandez 2000). The brand is tar break downing the affluent and wealthy customer enter upon an entry price tag of $49,000 (Hummer 2003). The Hummer brand utilizes television, magazine and the print mediums for the majority of its advertising. Hummer has targeted programming on networks much(prenominal) as CNN, Travel Channel, ESPN, CNBC, BET and A & E for most of its television spots.

The print advertisements can be strand in The Wall Street Journal, GQ, 4-Wheel and Off-Road, just to name a few (Vanzura 2003). It is evident that Hummer has allocated the majority of its advertising dollar to television in an ! effort to reach more stud on a broader scale. The message is to confirm to the consumer that the Hummer H2 is, alike nothing else (Vanzura 2003). This theme is consistent throughout their TV advertising professing a rugged, adventurous, powerful and exciting vehicle that is tricksy by many, but afforded by few. Chevy Trucks... If you want to get a full essay, order it on our website: OrderEssay.net

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