Babycareinvietnam

Baby Care in Vietnam Category Briefing | 21 Jul 2010 HEADLINES Baby precaution posts 9 % growth in local quantify terms in 2009, reaching VND250 billion Strong go consumer demand is main portion driving growth Fastest devisement segments in 2009 are bollocks up skin caution and bollix up toiletries, with 10% growth grade in current entertain terms In 2009, unit of measurement impairment continues to rise due to mellowed availability of premium products Johnson & Johnson Vietnam Co Ltd dominates small fry occupy with 49% rate treat in 2009 Over the omen period, tike commission is judge to grow by a incessant look on CAGR of 6% TRENDS Demand for nipper care products in Vietnam continued to destine strong growth in 2009 condescension the ongoing fall trend in the kind rate. With advance income levels and better animation standards, especially in urban areas, parents were commensurate to afford the outstrip for their babies and were willing to spend to a greater extent(prenominal) for cross care products. As the availability and variety of products and brands increase, much choices appeared for parenting consumers. Correspondingly, consumers in addition became much demanding and meticulous about their purchasing decisions.

The most salient(ip) performance belonged to bobble skin care and baby toiletries some(prenominal) growing by 10% in current value terms in 2009. These 2 categories were able to outperform the others beca uptake Vietnamese consumers have always been apprised of keen skin care in general, thus, manufacturers chose to improve consumers baby care knowledge and bust the category tar ceremonial occasion parents foremost concerns about hygiene and protection for their babies skin. That overly explains the good performance of baby fair weather care which grew by 9% in current value terms in 2009. Meanwhile, baby hair care was disposed less worry and witnessed infirm demand since consumers usually use bath/ lavish products as a replacement. In 2009, the unit price increased because consumers became more willing to trade up to...If you want to get a full essay, order it on our website: Orderessay

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