Kudler Fine Foods

Kudler Fine Foods is an upscale specialty food store, with three locations in California. The three stores are located in La Jolla, Del mishandle and Encinitas. Each location has approximately 16,000 square feet of space and acquire the most out of this space is what Kudler wants to do. Kudler Fine Foods has experienced a significant growth and is now focused on expanding its go through its new marketing strategies.

Kudler?s marketing strategies are based on three different promotions including: Expanding services, frequent shopper platform, and increase efficiency. To help with expanding their services, Kudler Fine Foods has the idea of providing cooking classes to existing clients with the educational activity of a celebrity chef to boost the sales of the high valuation reserve foods and beverages. At this point it is not clear if these classes forget be free of charge for customers or if a fee will be required. Even though a survey shows that the customer satisfaction regarding the price of merchandise to the received value is passing dissatisfactory, Kudler Fine Foods feels that their customers are not price dependent. In 2003 and 2004, 52% and 60% felt that they had paid more for the merchandise than it was worth.



The stores put the high-income clientele but more research must be obtained to determine whether the stores are located in the proper areas to manoeuvre this crowd. Just because a store is located in an soaked area, it does not mean that its population would purchase high priced epicure foods.

Many stores today offer a frequent shopper program in hopes that their customers will continue to be loyal in shopping at their stores. Kudler Fine Foods is thinking along these equal lines. Instead of offering a sale promotion with discounted prices, they will give customers loyalty points. Without proper...

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